• BRIEF Academy
  • Our Asian Team & Faculty

Simon Lee

Simon Lee (MBus, PCC, CSFC, AC Accred) is Managing Partner of Brief Academy. He is one of Asia’s pioneer Executive Coaches and Appreciative Inquiry Consultants, specializing in leadership development and strength-based change. He has over 25 years of business management experience with P&L responsibilities including sales, customer service, product management and quality control.

Simon's extensive and broad-based corporate experience spreads across the Information Technology, Telecommunications, Manufacturing, Storage and Professional Services Industries. Simon has presented internationally and across many cultures having done work in Japan, Thailand, China, South Korea, Malaysia, Canada, Myanmar, Vietnam, Indonesia and Egypt.

He has trained more than 3,000 managers and senior leaders on strength-based approaches and is a Mentor Coach to aspiring internal Corporate Coaches.

Simon is the first Certified Solution Focused Coach in Asia, accredited by the Canadian Council of Professional Certification. He is also a Professional Certified Coach credentialed by the International Coach Federation, USA and an Association for Coaching, UK Accredited Coach.

Edwin Tan

Edwin Tan (MSSc, PCC, CSFT, ACTA) is Managing Partner of Brief Academy. He has over 14 years of experience working with families, couples, and adolescents. He is a passionate and dynamic trainer whose expertise ranges from conducting academic courses to personal development programmes for adult learners. He has taught a wide range of courses at government and private organisations, primary, secondary and tertiary institutions.

Edwin uses metaphors and stories extensively to make his workshops interesting and practical for his clients. He is often described as an enthusiastic facilitator and many participants have found his workshops to be interesting and fun. He is appointed as a Registered Supervisor of the Post-Graduate Diploma in Solution Focused Brief Therapy and Associate Examiner for the Canadian Council of Professional Certification.

Su Chzeng Ong

Su Chzeng Ong (M Edn, BA, CSFC, PCC) coaches senior executives on ownership, accountability and empowerment, in the belief that everyone can outperform their own previous benchmarks. She helps her clients to reframe their challenges, identify what is limiting their greater success and to take action to achieve observable changes in their behaviour.

Su-chzeng has many years of experience in diverse corporate and cross-cultural environments, having lived for more than a decade each in London, in Tokyo and in Singapore, in addition to her early years in Malaysia. She has held various business leadership roles at senior management level, including director and vice president, variously at JPMorgan Chase Bank, Jardine Fleming Asia, Robert Fleming London, Collins and Macmillan Publishers, UK. She also has knowledge of a broad spectrum of industries especially gained from managing and publishing financial and educational research.

She has a Masters in Education from Sheffield University, UK, and a BA in English Literature, as well as professional certificates in corporate and personal coaching from CCPC Global (Canada), Corporate Coach University, USA, and other coach training organizations. She is an adjunct leadership coach for the Centre for Creative Leadership, Marshall Goldsmith Partners and a founding committee member of the International Coach Federation in Singapore.

Laurence Ho

Laurence Ho is a registered Psychologist & Counsellor in Singapore. He has been in the social service sector for the last 13 years, working with different clientele groups. He has been applying the solution-focused methodology in working with his clients, particularly in a community-based agency before he went into private practice. Laurence has been sharing and teaching the solution focused ideas to fellow professionals over the last couple of years and is an approved supervisor for the certification of solution focused brief therapy by the Canadian Council of Professional Certification.

He has a Masters degree in Applied Psychology from the Nanyang Technological University (NTU) as well as a Graduate Diploma in Solution Focused Brief Therapy (SFBT) from Milwaukee, U.S.A. He is an approved Clinical Supervisor under the Singapore Association for Counselling and Accredited administrator of several psychological instruments such as the Myers Briggs Type Indicator (MBTI) and the Taylor-Johnson Temperament Analysis.

Haji Yasir A. Rahman

Haji Yasir Abdul Rahman is a well-recognized professional in HRD and leadership development having led the transformation of PETRONAS Leadership Centre (PLC); the flagship leadership development centre of Malaysia’s only Fortune 500® corporation, as it’s CEO from 2010 to 2014. A seasoned coach whose abilities are horned in a high performance corporate environment, he pursues his interest in providing coaching solutions as a Senior Mentor Coach with Brief Academy. Hj Yasir holds several coaching and development professional certifications including CSFC® (Can), CPLP® (US) and CBC (Mal). From the C-suite to the shop floor he engages with coachees in his own unique way to produce optimum results.

Lily Koh

Lily Koh is a Certified Solution Focused Coach and is highly sought after by her clients for her dedication to excellence, her passion in her work, and an unwavering commitment to all her clients. With 10-years of corporate training experience in the area of professional presence and business etiquette, her clients include local and foreign banks (Julius Baer, Maybank, SCB, DBS, etc) in the region, multinational corporations (AIA, Sun Life, etc), government bodies (IE Singapore, IDA, etc) and top institutions (NTU, SMU, NUS) in Singapore. Her coaching assignments include executive image/presence coaching for top management of MNCs, private bankers and executives identified for leadership positions, career transition coaching and executive coaching for potential leaders. Lily has an innate ability to connect and enhance clients’ self-awareness so as to help them develop their personal branding strategies for greater career success. Refer to linkedin.com/in/lilykoh for what her clients say. Having lived and worked in many countries, including the Philippines, Hong Kong, United States and China, she brings along a wealth of experience from all over the world. Her trainings are well received in Hong Kong, Vietnam, Indonesia, Philippines and China. Prior to being a corporate trainer and coach, Lily had a decade-long corporate career in the Information Technology (IT) industry at National Computer Systems with secondments to Singapore’s Economic Development Board and Ministry of Foreign Affairs, and subsequently with IBM Singapore, followed by an overseas stint with Amkor Technology.

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